Icon Brands has introduced a “PG version” of its "F*ck Me/F*ck You Mask," now available as The XOXO/ZZZZ Mask.
Delivering essentially the same message as its more “blunt” counterpart, “XOXO” lets the wearer express their bedtime wishes without ever saying a word.
“Everything in our ‘Nines’ value-line does well,” Icon Sales Manager Sara Hentcy said, "but the ‘F-Me and You’ mask always did particularly well … people just really seemed to get a kick out of it.”
Over time, Hentcy explained, “Some 'softer stores' wanted a version they could stock with their tamer gifts, that would appeal to couples on the shyer side. So we added the ‘XOXO’ version for them, and it’s already a hit.”
The first mask was in a shimmering, light copper satinette, while the new one is in a light goldenrod, as seen in Icon’s product photos. “More designs are planned,” added Hentcy, “and we’ll stay in the metallic tones that add such a luxe feel to the mask’s very plush weight.”