Kheper Games has launched a new line of Squishy Toys, including Dicky Squishy, Booby Squishy and Squishy Balls.
Squishy toys are often equated to stress balls, but are made with a slow-rising PU material that creates a softer touch. They also can be scented as well. Kheper selected banana as the scent for their Dicky Squishy, vanilla for Booby Squishy, and Berries for the Squishy Balls.
Packaging for the squishy toys is and reinforced polybag and header allows customers to squeeze the toys in a store without damaging any part of the product. Holes were added to the fronts of the polybags as well, to allow air to circulate inside and for customers to be able to sample the fragrances.
“Squishy Toys are hugely popular as the latest toy trend,” explains CEO Brian Pellham, whose team recently introduced them at ECN and eroFame shows. “So, of course we had to create adult versions of them. After noticing mainstream versions in dozens of major chain stores in malls, I wondered if this would trend to adults like fidget spinners did last year. There were dozens of articles online supporting that adults are getting in on the fun as well. The texture of the material used for these resembles human touch. It has been interesting to watch people at trade shows and during our early launch meetings as you can’t stop squeezing them. I myself keep one at my desk and catch myself squeezing my Squishy Balls several times a day!”
Kheper Games was established 13 years ago with the release of its What the F*ck? line of drinking and party games. The company’s products have been reviewed on YouTube’s “The Pun Guys” and have landed in Entertainment Weekly’s Gift Guide for the Social Mom. Currently their THC, the Weed! card games, and the rest of their pot-themed games are capitalizing on marijuana legalizing in more states.